28 March 2024
6 Steps to Making Money on YouTube
The fact is, it's hard bet against YouTube. From the community, the potential revenue, the allure of monetization, and the promise of being able to truly turn your passion into profits. But how does one get to the point of significant earnings? This guide takes you through the steps to navigate the intricate maze of YouTube's ecosystem and claim your spot as one of the few monetized creators on earth!
Step 1: Posting Frequency
The importance of high posting frequency isn't stated enough, especially when it comes to new creators. Particularly during your first 30 days where it's most important to become BINGEABLE. Imagine this phase as the cornerstone of your channel – it's the foundation on which you'll build your empire. Daily uploads and consistent engagement during this period are like seeds that take root and grow into a thriving community. One pro-tip to ensure you don't miss a beat? Bank 30 days' worth of video content in advance. This allows you to maintain the cadence even on the busiest of days, leading you toward the milestones of 1000 subscribers and 4000 watch time hours. But keep in mind that you shouldn't be posting crappy content. Make sure to keep it high quality.With our clients, every channel drops 5 videos on the launch date in order to become bingeable right out of the gates. This is actually a strategy that Youtube suggests directly, and we have seen wonderful results with.
Now, if you are a pro Youtuber then this is irrelevant to you. You already understand exactly what needs to be posted in order to get the algorithm to immediately recognize you. But for new creators, this is also a critical step in order to learn what content works, and what simply doesn't. Amongst other key things about YouTube.
Step 2: Try as many relevant YouTube features as possible!
We get it. Getting someone who is a short viewer to convert into a long form viewer is VERY challenging. But that doesn’t mean you should completely ignore shorts. YouTube is more than a platform; it's an ever-evolving ecosystem of features waiting to be explored. From Shorts that capture attention in under a minute to the interactive community tab and engaging stories, each tool is a gateway to connect with your audience in unique ways. Embrace these features, use them, and see what works for you. YouTube also likes it when you try out their neat new toys. So give the features a shot and see what happens.
Step 3: Batch Recording
Consistency is the heartbeat of a successful YouTube channel, but the fear of burnout often looms.The solution?The practice of batch recording. By recording 2 to 5 videos daily or once a week, you create a stockpile of content that can be gradually released. This not only relieves the pressure of daily recording but also ensures that your creative energy remains steady, contributing to the quality and authenticity of your content.
Step 4: Crafting High-Level Ideas and Niche Domination
In our YouTube for Business Masterclass we touch on this constantly! You have to have unbelievable ideas that people simply want to actually watch. You can't expect people to care about your content if the ideas are horrible. Your content must rise above the ordinary, and it must capture the viewers’ attention from the very start. Think of it as a virtual scavenger hunt – what are the topics that people are genuinely searching for? What can stop someones scroll? What are YOU interested in watching? Be it insightful tutorials, thought-provoking discussions, or timely explorations of current events, these ideas ignite curiosity and keep viewers coming back for more.
Step 5: You HAVE to find your Audience!
Every niche has an audience, waiting to be discovered. Or better yet waiting to discover you! Your job? To create content so compelling that YouTube's complex algorithm recognizes it and serves it to the right viewers. "But how do I know what my audience is? It's simple, you create a client avatar. This is a representation and personification of your average audience member.
Step 6: Creating Irresistibly Shareable Content
Virality isn't just a stroke of luck – it's a calculated endeavor. Creating content that's shareable requires an understanding of human psychology and the art of engagement. You have to create content that is relatable, shareable, and creates a curiosity gap that the viewer HAS to close.
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