Some find it hard to believe that so much money can be earned from simply hitting record on a camera and clicking the upload button on Youtube. For those who have “cracked the code”, not only is making $25K+ per month possible, it’s a reality. 

The key lies in understanding the intricacies of Youtube, leveraging its features to your advantage, and most importantly, delivering value to your audience.

Using one of our clients as a case study, let’s talk about the strategy that took him from making $0 (after being on the platform for 4 years), to earning between $15k-25k just 8 months into working with us. 

Here’s what we did:

1. Niche Refinement

2. Value-Focused Content

We emphasized the importance of creating content that resonated with his target audience and provided genuine value. Whether it was educational tutorials, hacks, awareness, or interesting stories, every video idea was carefully crafted to meet the needs and interests of his viewers. 

3. High-Quality Videos

We understood the importance of creating engaging videos that an audience would not only watch, but also value and even respect. You see, there are subconscious indicators that let someone know that what they’re watching took effort to create, meaning “this must be a reliable channel”. 

The crispness of the audio, the clarity of the visuals, the smoothness of the editing. We like to start our clients channels off not looking like rookies, but looking like seasoned creators who know exactly what they're doing. 

4. Consistent Upload Schedule

The goal is to have a dedicated audience who knows when to expect new content from your channel. To achieve this, you need a very consistent upload schedule. By consistently delivering new videos on specific days and times, our client's audience knew when to tune in, resulting in higher engagement and retention rates.

Not only was the audience happy, but so was the algorithm. Posting consistently lets the algorithm know that your channel is active and regularly providing fresh content, which can result in higher visibility and recommendations to potential viewers.

5. Strategic SEO Optimization

In addition to creating valuable content, we optimized each video for search engines to increase its discoverability. This involved thorough keyword research to identify relevant terms and phrases that our client's target audience was searching for, but it didn’t end there. 

Youtube is a whole different animal, and although keywords are important, what's more important is putting yourself in the audience's shoes and understanding their search intent. 

We dove deep into the minds of our client's target audience, analyzing their preferences, pain points, and interests, and with this insight, we tailored our video titles, descriptions, and tags to not only include relevant keywords but also address the specific needs and queries of the audience.

6. Engagement and Community Building

Building a strong relationship with your audience is crucial for long-term success on YouTube. In our blog titled 6 Steps to Making Money on YouTube we talk about using multiple features including the Community Tab on your channel. Our team actively engaged with his audience by responding to comments, asking for feedback, utilizing the “Community” tab, therefore fostering that sense of community. By making his viewers feel valued and heard, our client was able to build a loyal fan base that eagerly awaited his next video and actively promoted his content to others.

7. Continuous Improvement

YouTube is an ever-changing platform that requires constant adaptation and optimization. We continuously monitored our client's channel performance in their analytics, analyzed audience feedback, and experimented with new strategies and tactics based on our findings. By staying agile and proactive, we ensured that our client remained ahead of the curve and continued to thrive on YouTube.

So, with the right strategies and mindset, you too can turn your channel into profit. Keep learning, optimizing, and staying consistent.