Having the right camera can make all the difference when it comes to recording for Youtube, and with so many different brands out there to choose from, it can be overwhelming and confusing. 

Luckily, we’ve experimented with them all, from Canon to Sony, Nikon to Panasonic, and what we learned is that the perfect camera ultimately depends on your specific needs, budget, and the type of content you plan to create.

Although there are definitely cameras that are comparable, the brand we always seemed to favor above all others is Sony. 

The high-quality, reliable, and innovative cameras from Sony make them a great choice for YouTube specifically. 

Here are our 2 favorite cameras to use:

Sony ZV-1 (Beginner-Friendly)

For beginners or those on a budget, the Sony ZV-1 is a standout choice. This compact camera is designed with content creators in mind, featuring a flip-out screen, built-in microphone, and user-friendly interface. Its affordable price point makes it accessible to new creators while still delivering impressive performance and quality.

We'll often recommend the Sony ZV-1 to new YouTubers because of its simplicity and effectiveness in creating high-quality content without breaking the bank. Its compact design makes it easy to carry around, whether you're filming at home or on the go. Plus, its built-in microphone with wind noise reduction ensures clear audio, even in outdoor settings. 

With features like product showcase mode and background defocus, the Sony ZV-1 is perfect for showcasing products or creating that beautiful bokeh effect that's so popular in YouTube videos.

Sony A7S III (Advanced)

For more experienced users or those looking to take their YouTube channel to the next level, the Sony A7S III is an excellent choice! This full-frame mirrorless camera offers exceptional image quality, advanced autofocus capabilities, and impressive low-light performance, making it perfect for capturing stunning videos in any lighting condition. 

Its 4K video recording capabilities and extensive customization options give you the flexibility to create professional-quality content tailored to your unique style. Plus, with its durable construction and weather-sealed body, the Sony A7 III is built to withstand the rigors of regular use, whether you're shooting indoors or out in the field.

We personally use this camera for filming our own footage and filming our clients. 

Ultimately, whether you opt for the Sony ZV-1 or the Sony A7S III, you're investing in a camera that's designed to deliver exceptional results and elevate your YouTube content.

We dive deeper into how to properly use these cameras & more in our Youtube for Business Masterclass. 

We cover everything from camera techniques to video editing tips, audience engagement strategies, and more.  See you there!